Creative direction and conceptualization for Gal.la Bags, a handmade handbag brand from Barcelona, where the art of craftsmanship meets the unexpected world of food. A fusion of textures, colors, and ideas that transforms everyday objects into an experience, inviting the viewer to taste not only with the eyes but with the imagination. A bold and intriguing approach that challenges the boundaries between craftsmanship and the ephemeral beauty of food.
The concept seeks to give value to what binds us with our hands, to the art of the handmade. Just as these bags are carefully crafted by hand, the act of eating, too, draws us into this world of creation and connection. Each stitch, each bite, becomes a ritual of intimacy, where the hands become the bridge between what is made and what is consumed, between the tangible and the fleeting, creating a bond that transcends the senses and the objects themselves.
The rigid, raw lines of architecture stand in contrast to the soft, fluid forms of the bags—symbols of flexibility and versatility. Where one is built from concrete and steel, the other is shaped by hands, soft yet resilient, offering a tactile freedom.
This juxtaposition invites us to explore the tension between structure and fluidity, between what is fixed and what adapts, turning everyday objects into a reflection of both strength and grace.
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